Prominent artists including Imogen Heap and deadmau5 join KOR Protocol in shaking up the music industry, using blockchain to challenge streaming giants and put power back in artists’ hands.
The Web3 music scene just got a little bigger after several major mainstream artists joined the advisory board of the KOR Protocol, an innovative Web3 project aiming to change how artists manage and profit from their work.
On Oct. 31 the network announced that Grammy-winning artist Imogen Heap, electronic music giants deadmau5 and Richie Hawtin, chart-topping duo Disclosure and the immersive multimedia collective Transmoderna have all joined forces as advisers for KOR Protocol.
Despite the music industry’s steady revenue growth—up to $28.6 billion in 2023—independent artists, who make up a significant portion of the industry, still struggle to turn a profit.
