A limited number of Manchester City’s “Unseen City Shirts” NFTs are algorithmically linked to physical, limited-edition jerseys featuring hand-painted artwork and matchday experiences.
Premier League football club Manchester City is launching a new nonfungible token (NFT) collection that will allow fans to win a limited number of unique jerseys and matchday experiences.
The “Unseen City Shirts” campaign is the latest move in a long-term partnership with cryptocurrency exchange OKX. Users can mint the digital collectibles on the OKX app, which offers a chance to win redesigned, commemorative football shirts depending on the rarity of the NFT.
Cointelegraph spoke exclusively with OKX global chief marketing officer Haider Rafique and Man City chief marketing and fan experience officer Nuria Tarré to discuss the details of the new campaign.
