In a move that has sparked controversy and criticism, Marvel’s new Disney+ series, Secret Invasion, has employed AI technology in its opening credits sequence. The decision to incorporate AI-generated art has raised concerns about its impact on artists and the creative process, particularly amidst the ongoing writers’ strike that has highlighted the threats posed by AI technology. The move has drawn backlash from various quarters, shedding light on the ethical implications and potential consequences of AI implementation in the entertainment industry.
AI-generated art alarms industry professionals
Secret Invasion’s executive producer, Ali Selim, defends the use of AI in the credits sequence, explaining that it aligns with the show’s Skrull-themed storyline. Method Studios, an AI vendor, collaborated with the production team to generate art based on discussions revolving around ideas, themes, and words. However, Selim admits to not fully understanding the inner workings of AI while praising the resulting sequence as “explorative, inevitable, exciting, and different.”
Critics argue that AI’s inherent nature of re-creation rather than creation renders it problematic. As the current form of AI can only build upon existing art, concerns have been raised about its impact on originality and the writing profession. The ongoing writer’s strike has amplified these concerns, with industry figures like Ilana Glazer and Amy Poehler voicing their support for the writers’ cause. They assert that employing AI to mine stories from the past undermines the work of diverse writers who are beginning to make their mark in the industry.
Artists express disappointment
Concept artist Jeff Simpson, who worked on Secret Invasion, expressed his disappointment with Marvel’s decision. Taking to Twitter, Simpson lamented the use of AI in the show’s intro, describing it as unethical, dangerous, and a threat to artists’ careers. He clarified that his involvement was focused on character design, props, and keyframes, distancing himself from the AI-generated opening credits, which he assumes were created at a later stage.
Outrage from the industry and fans
The backlash against Marvel’s decision has extended beyond the show itself, with prominent industry figures and fans expressing their disapproval. Actor-director Stephen Ford criticized the use of AI in the opening credits, stating that it undermined the hard work of artists and reflected poorly on Disney, a company with vast resources. Moonrise Kingdom star Jared Gilman, who had previously criticized the AI usage in Wes Anderson’s work, tweeted his disappointment, claiming that AI had replaced talented artists in the real Secret Invasion.
The controversy surrounding Secret Invasion raises important ethical questions about the role of AI in the entertainment industry. Concerns about AI’s potential to eliminate artists’ careers, its impact on originality, and its potential dangers have gained traction amidst the ongoing writers’ strike. The use of AI in the opening credits of a mainstream television series like Secret Invasion has further amplified these concerns and sparked a wider conversation about the responsible integration of AI technology in creative endeavors.
Marvel’s decision to incorporate AI-generated art in the opening credits of Secret Invasion has ignited a wave of backlash from industry professionals, fans, and artists alike. The use of AI in this context has raised ethical concerns, particularly regarding its potential impact on artists’ careers and the creative process. As the debate surrounding AI and its role in the entertainment industry continues, it is essential to strike a balance between technological advancements and preserving the valuable contributions of human creativity.
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