McDonald’s Singapore launches the ‘My Happy Place’ metaverse, letting locals build virtual burgers, play multiplayer games, and earn rewards.
American fast food chain McDonald’s launched the ‘My Happy Place’ metaverse in Singapore, allowing locals to build virtual burgers and participate in other activities.
McDonald’s Singapore partnered with Bandwagon Labs, the metaverse arm of entertainment media tech company Bandwagon, to build the in-app virtual world for its customers.
Speaking to Cointelegraph, Clarence Chan, Founder of Bandwagon Labs, highlighted three key aspects that went behind building the metaverse for McDonald’s:
