Doodles was a hit on OpenSeas and is making its way as a media franchise with product partnership and a new film.
McDonald’s is bullish on Doodles, the media franchise that began as a non-fungible token (NFT) project. “McCafé x Doodles Holiday cups coming 11/18,” McDonald’s and Doodles have both confirmed in recent posts on X.
According to the advertising trade press, the McDonald’s-Doodles campaign is called “GM Spread Joy.” It will feature limited-edition McCafé cups with Doodles-inspired artwork and a chance to win digital wearables and animated content accessible on the McDonald’s app. The McDonald’s app will create a “pack ripping experience” that mimics collectible card sets.
The campaign is being supported by #GMSpreadJoy social media challenges on TikTok and Instagram as well. McDonald’s chief marketing officer Tariq Hassan said in a statement:
