Microsoft crosses $3 trillion valuation as AI investments bloom

Microsoft and Apple are playing tag with the position of most valuable company in the world.

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Microsoft briefly reached a global valuation of $3 trillion on Jan. 24, becoming only the second company in history to breach the mark. Its current success has largely been attributed to the rise of general artificial intelligence (AI) technologies and the market boom in the wake of OpenAI’s ChatGPT launching last year. 

The Redmond company, as of the time of this article’s publication, is the second most valuable firm in the world. It trails only Apple, who resided at the top spot with a valuation of $3.03 trillion when Microsoft joined it in the triple-trillion club.

The near-record breaking performance comes as generative artificial intelligence (AI) products and services continue to perform exceptionally well in both consumer and enterprise markets.

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