In an era where artificial intelligence (AI) seems to be omnipresent, tech giant Microsoft has embraced this trend wholeheartedly. From the introduction of AI-powered features in Windows 11, such as Copilot, to the integration of AI into its Edge browser via Bing Chat, Microsoft is leaving no stone unturned in its AI endeavors. However, what many users of this feature might not realize is that their browsing history is being utilized to personalize Copilot. This revelation has raised concerns about the potential privacy implications of sharing vast amounts of personal data with an AI tool.
Personalization at what cost?
The idea behind utilizing browsing data to enhance Bing Chat and Copilot is to provide more relevant and personalized information to users. While this might seem like a logical approach to improving user experience, the lack of transparency and consent surrounding this practice has sparked a debate among users. The fact that this data usage is carried out without drawing much attention to it has left many people concerned about their privacy.
A closer look at Microsoft Edge’s new setting
In the latest Canary build of Microsoft Edge, a new setting called “Allow Microsoft to access page content” has been introduced. This setting can be found under “App and notification settings” within the Bing Chat section. Its expanded description reads: “Send my browsing data to Microsoft to make AI-generated answers and suggestions more relevant on Copilot.”
While consent is indeed requested before enabling this setting, the significance of it might be easily overlooked. The consent screen appears only the first time a user utilizes Copilot’s text summarization option. Subsequently, on the second and subsequent usage, consent has already been granted, meaning that there won’t be any further pop-up notifications.
Taking control of your privacy
For those users who find themselves uncomfortable with this data-sharing arrangement, there is a simple solution. By navigating to the Sidebar and selecting the Bing Chat section within Settings, users can disable the “Allow Microsoft to access page content” option. This setting was previously labeled as “Allow access to any webpage or PDF” in earlier builds of the browser.
Balancing convenience and privacy
Microsoft’s integration of AI into its Edge browser is undoubtedly a step forward in enhancing user experience. However, the use of browsing data without clear and continuous consent procedures raises legitimate privacy concerns. Users should be aware of how their data is being utilized and have the option to opt-out if they wish. Striking a balance between convenience and privacy in the AI-driven world is a challenge that tech companies must address transparently and responsibly, ensuring that users’ trust is maintained. As AI continues to permeate our digital lives, it’s essential for both users and tech companies to be vigilant about safeguarding personal information and respecting privacy boundaries.
