Microsoft partners with Vodafone on generative AI integration

Microsoft and the telecommunications group Vodafone to provide generative AI integrations with Microsoft Azure OpenAI and Copilot.

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Microsoft and the British telecommunications company Vodafone announced a new 10-year strategic partnership which will include the integration of generative artificial intelligence (AI) capabilities, among other things. 

On Jan. 17 the companies revealed that Vodafone will invest $1.5 billion over the next 10 years in cloud and “customer-focused AI services” that were developed with Microsoft, while Microsoft will leverage Vodafone’s fixed and mobile connectivity services.

The generative AI component of the deal aims to transform Vodafone’s customer experience through Microsoft’s generative AI tools. Microsoft Azure OpenAI will be implemented across all Vodafone customer touchpoints, including TOBi the digital assistant that is available in 13 of its service countries.

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