Consumers’ Protection will bring negative aspects of Tether to consumer attention with billboards and TV ads.
The centerpiece of Consumers’ Protection’s “seven figures” campaign is a 30-second television spot that asks, “Is Tether the next FTX?” and calls Tether (USDT) the “go-to cryptocurrency for the world’s worst.” The comparison with FTX is due to the absence of an audit of Tether’s reserves.
In addition, the nonprofit will fund a digital billboard on Times Square in New York City and mobile billboards in New York and Washington, DC.
It has created a website featuring lurid illustrations and links to unfavorable mainstream media and crypto journalism coverage of the stablecoin. Judging from the material available so far, Consumers’ Protection backs up its claims only with easily verifiable secondary sources.
