Phoenix Group PLC, a global leader in blockchain technology, has made a significant stride in the tech and Web3 domain with its strategic investment in Lyvely, a dynamic UAE-based platform. The investment is a clear indication of Phoenix Group’s dedication to nurturing innovation and reshaping the digital landscape, particularly in enhancing the interaction and monetization avenues for creators and consumers online.
Lyvely stands out as a platform that transcends traditional e-commerce boundaries, fostering a unique environment where direct-to-consumer relationships thrive. With the introduction of its digital currency set to launch in Q1 2024, Lyvely is poised to revolutionize the way creators monetize their content and offer consumers exclusive, personalized experiences.
Phoenix Group’s visionary investment in Lyvely
Bijan Alizadehfard, Co-Founder & Group CEO of Phoenix Group, emphasized the strategic nature of the investment. “Our investment in Lyvely is a testament to Phoenix Group’s vision of supporting innovative tech startups and the future of digital innovation,” he stated. The move is not just about acquiring a stake in a company; it’s an investment in the burgeoning digital and creator economy, which is experiencing exponential growth.
Alizadehfard further highlighted the significance of the partnership, noting, “Investing in Lyvely, a UAE homegrown platform, aligns perfectly with our mission. It represents a revolutionary blend of Web2 and Web3 capabilities, set to redefine the digital interactions between creators and consumers.” The acquisition marks a crucial milestone for Phoenix Group, showcasing its commitment to fostering cutting-edge tech startups, supporting visionary founders, and diversifying its investment portfolio.
Lyvely’s vision and the future of digital interaction
Farah Zafar, CEO of Lyvely and MD & Group CLO of Phoenix Group, elaborated on the strategic alliance’s potential. “The partnership between a Web3 powerhouse and tech innovators is more than an investment; it’s a collective vision to revolutionize online monetization and empower digital and Web3 footprints,” she explained. Lyvely’s unique approach, combining social e-commerce with content monetization and Web3 capabilities, is set to disrupt the status quo, empowering both creators and users.
Dave Catudal, Co-founder of Lyvely, shared his excitement about the new partnership with Phoenix Group. He emphasized how Phoenix’s deep expertise in the cryptocurrency sector aligns perfectly with Lyvely’s mission. Catudal sees the collaboration as a validation of Lyvely’s vision and strategy, particularly in the burgeoning Web3 space.
He expressed confidence that Phoenix Group’s investment will be a major catalyst for Lyvely, significantly enhancing its technological capabilities. The boost is expected to accelerate Lyvely’s growth and presence in the Web3 domain, marking a key milestone in their journey towards innovation and digital transformation.
Phoenix Group’s strategic investment in Lyvely represents more than just a financial boost; it’s a partnership that will bring together a major Web3 entity and a pioneering consumer tech platform. The collaboration will mark a pivotal moment for both organizations as they unite to redefine the digital economy and lead the way in digital innovation.
