Pixels CEO Luke Barwikowski explains that, unlike Web2 gaming companies that spend heavily on advertising, Web3 games can focus on directly rewarding players.
Despite the widespread criticism of the play-to-earn (P2E) model in 2023, some remained steadfast in their belief in the Web3 gaming model. They focused on discovering how to harness it as a “superpower” unlocked by the crypto space.
In 2023, play-to-earn received much criticism and was generally perceived as a “flawed” system. Atari founder Nolan Bushnell said the model was the reason gamers hated crypto, while some predicted the Web3 gaming model’s downfall.
Despite this, Luke Barwikowski, the CEO of the Web3 massive multiplayer online (MMO) game Pixels, continues to try and figure out how to make P2E work and believes that it would give Web3 games a competitive advantage against their Web2 counterparts.
