Has Polkadot got bang for buck from a foray into motorsport? 13M watched DOT-sponsored driver Conor Daly as he led the Indy 500 for 22 laps.
Conor Dalys name is synonymous with speed. A legacy of agility and adrenaline courses through his veins, inherited from his father, the legendary Irish Formula One driver Derek Daly.
Hes also become part of the Polkadot family, so members of the community and staff from its developers, Parity Technologies, headed down to the 108th Indy 500 event on May 26 to watch him race. Daly surged from his 29th-place start out of 33 cars to the front of the pack and remarkably led for 22 laps.
Given that he was driving a pink Polkadot-branded DRR-Cusick Motorsports Chevrolet, he helped get the DOT brand out to a total TV audience of 13.3 million and many more around the world for around 10% of the 200-lap race.
