Sustained buying by institutional investors pushed Bitcoin above $100,000, opening the doors for a retest of the all-time high.
Bitcoin (BTC) has risen above $100,000 for the first time in 2025. Continued buying by the biggest corporate Bitcoin holder may have boosted sentiment. MicroStrategy revealed on Jan. 6 that it bought 1,070 Bitcoin on Dec. 30–31, 2024, for $101 million at an average price of $94,004. The latest purchase increased the firm’s holding to 447,470 Bitcoin.
Metalplanet CEO Simon Gerovich said in a post on X that the firm plans to increase its Bitcoin holdings from 1,762 to 10,000 in 2025.
Buying was also seen in cryptocurrency investment products in the first three days of the year. CoinShares report shows $585 million in inflows in 2025, extending the massive $44 billion inflows in 2024.
