Rollups, corporate demand, and Bitcoin-tied solutions among 2024’s crypto business trends

After enduring a lengthy winter, the crypto industry shows signs of recovery, fueled by increasing institutional interest and Bitcoin's widening popularity.

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Crypto businesses are looking forward to less turbulent times after a long crypto winter, with institutional demand and growing Bitcoin adoption helping to drive innovation in the crypto space. Trends to look for this year include scalability and compliance solutions, industry participants told Cointelegraph. 

Transaction speeds and costs are challenges for both the Ethereum and the Bitcoin networks. Not by chance, rollup projects are expected to be in high demand in 2024, said Axelar’s CEO Sergey Gorbunov. He believes rollup development kits are "something to watch in 2024."

“We’re beginning to see abstraction for the Web3 developer that is similar to what consumer-facing developers in SaaS enjoy,” explained Gorbunov about the growing offer of tools for developers working on blockchain scaling solutions.

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