Payment processor Shift4 bought the crypto service for philanthropies in 2022 and applied its knowledge to other sectors.
Payment processor Shift4 will equip all of its merchants to accept cryptocurrency and stablecoins, the United States-based company has announced. Shift4 got its start in crypto by buying The Giving Block, a platform for donating cryptocurrencies to nonprofits, in 2022.
Shift4 developed a payment solution that expanded beyond The Giving Block and will now target e-commerce, restaurants, hotels, entertainment venues, airlines and gaming. Shift4 works with over 200,000 merchants worldwide.
Shift4 identified three areas where it expected to see demand for crypto payments. The first was for luxury goods bought by people who “made a lot of money in crypto” and like to use it.
