SI Tickets CEO David Lane explained that while normal tickets end up in the trash, NFT tickets could bring more experiences to holders and opportunities for event organizers.
The ticketing arm of the United States-based sports magazine Sports Illustrated announced it is moving its nonfungible token (NFT) ticketing platform called “Box Office” from the Polygon blockchain to Avalanche almost 10 months after its launch.
On Feb. 20, SI Tickets announced a collaboration with Ava Labs, the developers of the Avalanche network. The partnership will allow the NFT ticketing platform to mint their NFT tickets using the Avalanche blockchain. Avalanche will also assist Box Office in transforming event tickets into dynamic content to engage with guests.
In May 2023, the NFT ticketing platform was launched on Polygon to enable event organizers to provide exclusive benefits to their guests, such as expedited entry passes, drink coupons and music downloads before events. The holders of the NFT tickets could also gain benefits like video content after the event and further rewards tied to their event ticket.
