Get ready for the stock market to welcome a new player. Reddit, the self-proclaimed “front page of the internet,” has officially filed for an Initial Public Offering (IPO), setting its sights on the New York Stock Exchange with the ticker symbol “RDDT.” This move marks a significant evolution for the platform, known for its diverse online communities and its role in fueling historic stock market movements.
Reddit Goes Crypto
With over 73 million daily active users and 267 million weekly active users as of December 2023, Reddit has cemented its position as a social media powerhouse. However, the road to Wall Street hasn’t been paved with traditional financial metrics. While the company reported more than $800 million in sales for 2023, a respectable 21% year-over-year increase, profitability remains elusive with a net loss of $91 million.
But Reddit’s IPO story goes beyond mere numbers. This filing reveals a surprising twist: the platform’s embrace of cryptocurrencies. Tucked away in the documents lies the revelation that Reddit holds both bitcoin and ether, even accepting the latter and Polygon (MATIC) for certain virtual goods purchases.
Was very intrigued why a Reddit S-1 hit one of my Bloomberg Alerts that i use to track Crypto ETP filings. It’s because they bought #Bitcoin and #Ethereum
https://t.co/VS9M3Gslkf pic.twitter.com/oTB1xdrnXN
— James Seyffart (@JSeyff) February 22, 2024
Embracing Emerging Technologies
This move aligns with a growing trend of major companies exploring the potential of digital assets, and it positions Reddit as a forward-thinking player in the space. While the net value of these holdings isn’t significant, the message is clear – Reddit is willing to experiment and embrace emerging technologies.
But the real gem of Reddit’s IPO lies in its approach to ownership. Co-founder Steve Huffman, in the filing, emphasized the company’s desire to reflect the deep sense of community ownership often felt by its users.
He stated:
“We want this sense of ownership to be reflected in real ownership – for our users to be our owners.”
Was very intrigued why a Reddit S-1 hit one of my Bloomberg Alerts that i use to track Crypto ETP filings. It’s because they bought #Bitcoin and #Ethereum
— James Seyffart (@JSeyff) February 22, 2024
However, navigating this uncharted territory comes with its own set of challenges. Reddit still lags behind giants like X (formerly Twitter) in terms of commercial success. Additionally, profitability remains a hurdle, and navigating the complex regulatory landscape of cryptocurrencies will be crucial for their future endeavors.
Despite these challenges, the IPO presents significant opportunities. By leveraging its unique community-driven approach and embracing emerging technologies, Reddit has the potential to carve out a distinct space in the social media landscape. The upcoming IPO will be closely watched by investors and industry experts alike, eager to see if Reddit can translate its online success into tangible financial returns.
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Featured image from Brett Jordan/Pexels, chart from TradingView
