Coinspeaker
TikTok Music Now Live in Australia, Mexico, and Singapore
Popular short video app TikTok has announced the debut of its subscription-based music streaming service in Australia, Mexico, and Singapore.
In a recent report, TikTok expressed excitement about inviting users from these countries to participate in a closed beta test. The selected participants will have the exclusive opportunity to explore the TikTok Music service and provide valuable feedback that will contribute to its further development and refinement.
TikTok Music: a Strategic Decision
The decision to launch TikTok Music in Australia, Mexico, and Singapore is strategic, as these countries boast thriving music scenes and a strong passion for entertainment. When it comes to TikTok’s global reach, Mexico is a key market with a thriving user base.
Mexico is TikTok’s fourth-largest market in terms of active users aged 18 and above, after only the United States, Indonesia, and Brazil, according to DataReportal. Mexico, with a stunning 62.4 million active users, is critical to the platform’s overall growth and success.
As part of the closed beta test, participants in Australia, Mexico, and Singapore will enjoy a free three-month trial to thoroughly test the features and capabilities of the new product. This generous trial period allows users to delve deep into the service and gain a comprehensive understanding of its offerings, ensuring that their feedback is well-informed and insightful.
TikTok is on a roll with its global expansion. Earlier this month, the company made waves by launching TikTok Music in two vibrant markets, Indonesia and Brazil. Building upon the success of these initial launches, TikTok is now gearing up for further growth and expansion in the music streaming industry.
With the introduction of the new product, the platform aims to provide users with a seamless and integrated music experience. The new music streaming service is designed to empower users to listen, share, and download the music they discover on TikTok while fostering a sense of community through shared favorites and artist recommendations.
TikTok Competes With Top Streaming Giants
As TikTok expands its music offerings with the launch of its streaming service, it enters the highly competitive market currently dominated by established music streaming giants like Spotify Technology SA (NYSE: SPOT) and Apple Inc (NASDAQ: AAPL) Music. With these services accounting for a significant share of music subscriptions in markets like Mexico, TikTok faces the challenge of carving out its own space and attracting users who are already loyal to these well-established platforms.
In Mexico, where Spotify holds over 80% of music subscriptions, TikTok Music’s entry represents an opportunity for users to explore an alternative music streaming experience.
One of the new product’s core strengths lies in its integration with the broader TikTok ecosystem. TikTok’s success as a short-form video app and its ability to generate viral music trends have captured the attention of millions of users worldwide.
