Oleg Fomenko of Sweat Economy and Sweatcoin predicts that tokenized physical activity will be worth trillions of dollars, and employers will one day pay you to exercise.
Improving one’s health and physical well-being is one of the most commonly pursued goals all around the world. At the turn of the new year, many people make New Year’s resolutions to improve themselves in some way, and one of the most common resolutions is to exercise more.
According to the Pew Research Center, 79% of Americans who made resolutions for 2024 included at least one focused on their health, exercise or diet.
However, studies have shown that the vast majority of people who make resolutions do not ultimately stick to them. One 2016 study found that only 9% of Americans who made resolutions actually kept them. In fact, the second Friday of January is known colloquially as “Quitter’s Day,” which is when people are reportedly most prone to give up on their goals for the new year.
