Binance is one of the few crypto companies that can proudly wear the recognition for the most creative and engaging marketing campaigns. From NFT collections with CR7, to hands-on community events, here’s a look at the top five Binance marketing campaigns and stunts:
1. ChainGPT x Binance: The Ultimate AI-Powered Web3 Experience
Leading the charge is the collaboration between Binance and ChainGPT, a Web3 AI infrastructure leader. This campaign offers users $500,000 in CGPT tokens and a $600 voucher per user by completing quests that engage users with ChainGPT’s AI tools.
Whether generating NFTs on the BNB Smart Chain or interacting with ChainGPT's chatbot, this partnership combines the trendy AI narrative and blockchain to offer users an immersive experience.
2. Khaby Lame & Binance: Driving Web3 Awareness
In a partnership that brought crypto to millions, Binance teamed up with TikTok sensation Khaby Lame to drive Web3 awareness.
As the world’s most-followed TikToker, Khaby Lame used his signature humor to demystify Web3 concepts, making the space more accessible to his vast audience.
The collaboration also featured exclusive NFT collections, adding another layer of engagement for fans and educating a global audience on the possibilities of Web3.
3. Cristiano Ronaldo's NFT Collection on Binance
The legendary Cristiano Ronaldo made his mark on the NFT industry with an exclusive collection launched on Binance.
This campaign was part of a multi-year partnership to introduce Ronaldo’s massive fanbase to NFTs.
The CR7 NFT collection featured digital collectibles celebrating Ronaldo's iconic career, providing fans a unique way to connect with their idol. This campaign stood out for CR7’s celebrity power and for blending sports and digital art.
4. Design Pierre Gasly’s F1 Helmet with Binance
Binance partnered with BWT Alpine F1 Team to bring fans closer to the action.
This campaign invited fans to design Pierre Gasly’s racing helmet for the Abu Dhabi Grand Prix. The winning design was worn by Gasly himself. The competition gave fans a unique opportunity to leave their mark on the sport while offering a range of prizes, including a replica helmet worth 5,000 euros.
This campaign deepened fan engagement and highlighted Binance's commitment to getting involved in more motorsports fan experiences.
5. CZ Serves Pizza in France: A Binance Community Stunt
Last but certainly not least, Binance pulled off one of its most memorable stunts of the Bitcoin Pizza Day history in the heart of France.
Binance CEO Changpeng Zhao, also known as CZ, surprised the local crypto community by wearing a pizzeria uniform and serving pizzas at a local spot.
In a move that was as much about community building as it was about fun, CZ took pictures with fans, cooked pizzas, and tried the delivery bike.
This unexpected event became an instant hit on social media, reinforcing Binance's image as a community-focused brand that values its users. Fans in France were delighted and showed the world that Binance knows how to mix business with pleasure, making crypto approachable and fun for everyone.
Each campaign showcases Binance's community engagement approach and commitment to making crypto accessible to all.
Whether through celebrity partnerships, creative contests, or unexpected stunts, Binance continues to set the standard for building a global community around digital assets.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
