The AI-generated ad whipped up backlash from viewers who described it as a “weird dream” and “baffling.”
Toys “R” Us has seen a wave of backlash after releasing its latest advertisement, fully created using OpenAI’s generative video artificial intelligence tool Sora.
The ad depicts the American toy retailer’s founder Charles Lazarus as a child and his vision to create the Toys “R” Us store and its mascot Geoffrey the Giraffe. The ad was created by the firm’s in-house studio and creative agency Native Foreign.
In a statement accompanying the ad, the toy retailer touted its AI-generated film as “leaping ahead of the curve” as the first major ad created purely by OpenAI’s text-to-video tool.
