In a significant move to bolster the Web3 space, digital identity platform Unstoppable Domains has announced support for Ethereum Name Service (ENS) domain names. However, the integration allows users to register a simpler name, like “me.eth,” in place of lengthy wallet addresses, according to company sources. This latest development expands Unstoppable Domains’ portfolio of Web3 offerings, which include the widely recognized .crypto, .nft, and .polygon domain endings.
The company, with its 3.6 million registered domains, and ENS, holding 2.7 million, are leading the industry in digital identity preservation. This integration represents an important stride in unifying the user experience across different blockchain domains. However, Matt Gould, CEO and Co-Founder of Unstoppable Domains expressed the company’s intention to simplify domain management and purchase for Web3 users who wish for a single platform for their diverse digital assets.
Streamlining domain ownership and management
Beyond the provision of .eth domain endings, Unstoppable Domains has rolled out several features to streamline domain ownership and management. The company is also offering auto-renewal for Ethereum-based domains, reducing the risk of losing highly coveted domain names due to expiry. Unstoppable Domains has also implemented a vault for custody buyers’ domains before they are linked to their wallets.
Further enhancing user convenience, the platform now supports both fiat payments and cryptocurrencies, enabling customers to purchase domains using credit cards, PayPal, Apple Pay, Google Pay, Bitcoin, and 12 different cryptocurrencies.
Unstoppable Domains is working to develop .eth domain management tools, which will include the ability to set cryptocurrency addresses, manage on-chain profile data, and transfer .eth domains. While domains purchased from Unstoppable will be registered through the ENS smart contract and maintain ENS functionality, they will initially not support Unstoppable’s vast integration network.
The integration between Unstoppable Domains and ENS indicates a significant milestone toward a unified and user-friendly Web3 ecosystem. As part of its commitment to the Web3 space, Unstoppable Domains is also actively participating in the Web3 Domain Alliance. The organization aims to foster collaboration and standardization in developing digital identities across the crypto space.
