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User Traffic Drops on Twitter as Threads Surpasses 100M Users
The introduction of Threads by Meta Platforms Inc (NASDAQ: META) might have fueled concerns for Twitter as its numbers are gradually dropping. User traffic on Twitter has waned significantly since the launch of the Instagram-backed social media app. Web analytics platform Similarweb published recent data which shows that Twitter went down by 5% for the first two full days that Threads was generally available compared with the previous week.
When placed side by side with the numbers at this same time in 2022, Twitter’s web traffic is down by about 11%. Twitter traffic decline is a testament that the social media platform was already facing crucial battles prior to the launch of Threads.
According to a new study published by Pew Research Center, many Americans had decided to take a break from the blue-bird app ever since it was acquired by Elon Musk, the Tesla Inc (NASDAQ: TSLA) CEO. Their decision resulted from several policy changes and restrictions introduced by Musk.
The Instagram spinoff, Threads launched was launched last Thursday to furnish users’ desire for a more streamlined and visually appealing messaging experience. It was made available on Apple App Store and Google Play online store in over 100 countries but not in Europe. Noteworthy, the new app has the visual aesthetics of Twitter while adding some visible twists to it.
While Threads is designed like an offshoot of Instagram, interested users are required to download the app either from the online app stores it was hosted. Upon download, it allows users to retain their existing Instagram usernames.
Beating Twitter: Threads Hit Milestone with 100M Users in 1 Week
The launch of the Meta app met with excitement and support from netizens. In less than a few hours after the launch, Threads received over 10 million sign-ups, a figure that has been growing remarkably since then.
In less than one week after its official launch, the text-based conversational platform exceeded 100 million users.
There has been an impressive surge in sign-ups and user engagement so far. The massive number of signups within this short period is a milestone that no other app has ever recorded. Although some crypto Twitter users have reported issues of impersonation implying that some of the accounts on Threads are fake.
Decentralized Finance (DeFi) platform Wombex put out a disclaimer on Twitter saying that it is not yet on Threads but there is an account impersonating it on the new app. Also, Non-fungible Token (NFT) influencer Leonidas claimed that “large NFT accounts” are being replicated by scammers on Threads. Hence, he was forced to open a Threads account before someone did it for him. So far, no malicious content has been shared by most of these fake accounts.
In what many legal experts expected, Musk’s lawyer Alex Spiro has sent a letter to Meta Platforms CEO Mark Zuckerberg accusing the company of engaging in “systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.” The lawyer who condemned Meta for employing past Twitter employees who had access to Twitter’s confidential information requested that the company desist from using these secret trades.
User Traffic Drops on Twitter as Threads Surpasses 100M Users
