The Voice debuts its first metaverse gamified experiences that let fans coach singers on virtual stages, win NFTs for their predictions for the real-time show and score exclusive experiences.
Fans of the global singing competition show The Voice can now experience the thrill of coaching their own star in a new metaverse experience that connects the actual show with virtual reality.
On May 8, the decentralized gaming platform developer The Sandbox revealed a partnership with the Virtual Brand Group (VBG) and ITV Studios — the production compan behind the show — to launch “The Voice Coach Battle.”
This metaverse experience allows fans to act like a celebrity coach in one of the show’s iconic red chairs, hit the big red button and coach future stars — akin to the proceedings of the actual show, with the game adapting to each choice made by the virtual coach.
