Increasingly more industries are adopting blockchain technology to grow their brand awareness, including luxury car makers.
Animoca Brands has partnered with luxury car maker Lamborghini to explore new Web3-based brand engagement initiatives, highlighting the expanding potential applications of blockchain technology.
The partnership will look to deliver unique Web-3-based digital experiences to Lamborghini’s fans and customers.
The partnership aims to position Lamborghini at the forefront of digital-asset-based customer experiences, according to an Aug. 8 announcement by Animoca brands.
