Hollywood union and Replica strike a deal to regulate AI voice in video games

The agreement will enable Replica to create and license a digital replica of the actors protected by SAG-AFTRA under “fair and ethical” conditions.

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The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) — a trade union representing 150,000 film and TV professionals — reached an agreement with an artificial intelligence (AI) voice technology company, Replica Studios. The “groundbreaking” deal concerning the use of AI voice in video games was revealed by the SAG-AFTRA on Jan. 9. 

The agreement will enable Replica to create and license a digital replica of the actors protected by the SAG-AFTRA under “fair and ethical” conditions. Licensed voices can be used in AAA video games and “other interactive media projects” from pre-production to final release.

Related: Fox Corp launches Polygon-based blockchain platform to address AI firms’ use of content

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