Lacoste, the renowned French fashion brand, has made a significant stride in embracing non-fungible tokens (NFTs) by expanding its NFT ecosystem. The brand has introduced a rewards and co-creation feature for its UNDW3 community following the successful release of its UNDW3 collection of profile picture (PFP) NFTs. With this expansion, Lacoste aims to provide its community with a more immersive and engaging digital experience while embracing the possibilities of Web3 technology.
According to a press release, Lacoste offers Genesis Pass holders the opportunity to convert their NFTs into UNDW3 cards and connect their wallets to a dedicated site. By doing so, these community members gain access to various interactive features, including creative sessions, contests, video games, and interactive conversations. This initiative allows Lacoste to create a dynamic and inclusive digital space for its community, providing them with unique opportunities for co-creation and engagement.
To encourage active participation within its NFT ecosystem, Lacoste’s dedicated site rewards users for their engagement with points. These points can earn them a coveted spot on the leaderboard, enhancing the rarity of their NFTs. By introducing this reward system, Lacoste aims to foster a sense of community and recognize the contributions of its dedicated users, creating an engaging and interactive environment.
Lacoste’s long-term Web3 vision
Catherine Spindler, the Deputy CEO of Lacoste, expressed the brand’s long-term Web3 vision and its commitment to exploring the potential of blockchain technology. Spindler emphasized Lacoste’s belief in blockchain as an accelerator that can create a more inclusive and experiential digital realm. Lacoste aims to invite its community into its creative process and build a stronger connection between the brand and its loyal supporters by embracing co-creation and forging horizontal relationships with customers.
Lacoste’s venture into the world of NFTs is not its first foray into digital innovation. The fashion brand has previously collaborated with the world-building platform Roblox to offer digital clothing items, expanding its reach in the virtual realm. Lacoste now joins the ranks of other renowned fashion brands, including Nike, Adidas, Dolce & Gabbana, and Gucci, who have recently delved into the NFT space. This trend highlights the increasing interest within the fashion industry to explore the potential of NFTs and their ability to enhance brand engagement and customer experiences.
The intersection of fashion and blockchain
Lacoste’s expansion of its NFT ecosystem and the introduction of rewards and co-creation features demonstrate the brand’s commitment to innovation and embracing the digital revolution. By leveraging the power of NFTs, Lacoste aims to provide its UNDW3 community with immersive experiences and a platform for creative expression. As fashion brands like Lacoste continue to embrace NFTs, it becomes clear that the intersection of fashion and blockchain technology holds tremendous potential for redefining customer experiences and engagement in the digital age.
Lacoste’s embrace of Web3 technology is not an isolated occurrence. Across various industries, brands are increasingly venturing into this new frontier to create their own paths. One example is the recent partnership between the Warner Music Group and Polygon, Ethereum’s Layer 2 solution. This collaboration aims to accelerate and promote innovation that combines music and Web3. The program targets companies and entrepreneurs enthusiastic about utilizing Web3 technologies to revolutionize the music industry. It explores areas such as decentralized music production and distribution systems, ticketing solutions, and the integration of music with interactive technologies and games.
