The self-proclaimed Queen of the Metaverse sold nearly half-a-million emotes on Roblox off a viral TikTok campaign.
Media mogul Paris Hilton’s newest Roblox experience, “Slivingland,” was visited by over 3.2 million users during the period between its launch in Aug. 2023 and Feb. 2024.
According to a report co-authored by Hilton’s 11:11 Media and metaverse research tank GEEIQ, this level of exposure is equivalent to a $60 million traditional advertising campaign.
The 42-page report examines the state of metaverse advertising through the lens of Roblox, a metaverse gaming platform boasting over 71 million daily users as of Q4 2023. Roblox reported an annual revenue of $2,799.3 million for 2023, up 26% year-over-year.
