Unstoppable Domains chief operating officer Sandy Carter explains how Web3 domains are the bridge between crypto and mainstream user adoption.
Crypto is back in a bull market, meaning the price of nearly every asset is up, and developers are shipping new protocols for gain-seeking traders to interact with on a near-daily basis.
While it took nearly two years to reach this point, it almost seems overdue, and even though the “up only” ethos of a euphoric market feels good, rising prices are not a definite sight of mass adoption. Demand for goods and services is necessary for the market and its assets to have longevity, and the long-sought-after connection between tangible goods and the intangible offerings of crypto is again necessary to sustain the current bull market.
Web3 domains tick a few of those boxes, and they can have very practical use cases for traditional businesses, depending on how they choose to use them.
