Why Michael Saylor believes selling Bitcoin now is a huge mistake — Inside MicroStrategy’s plan

In a recent interview with Bloomberg TV, Michael Saylor, CEO of MicroStrategy, emphatically stated his company’s strategy regarding its significant bitcoin holdings and indicated a long-term commitment to the cryptocurrency. Despite the volatile nature of the digital asset market, Saylor’s remarks reveal a deep conviction in Bitcoin’s value proposition and its role in the future of finance.

MicroStrategy’s Bitcoin investment pays off

Under Saylor’s leadership, MicroStrategy embarked on a Bitcoin acquisition spree beginning in August 2020. As of the end of January, the company reported owning approximately 190,000 bitcoins, purchased at an average price of $31,224 each. With bitcoin’s price currently hovering around $52,000, MicroStrategy’s investment is now valued at an impressive $10 billion, netting the company a profit of about $4 billion. This financial success, however, hasn’t tempted Saylor to cash in. On the contrary, he views Bitcoin not as a speculative asset to be sold for profit but as a foundational investment for the future.

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Saylor’s confidence in Bitcoin is rooted in its potential to transform the capital market. During the interview, he also highlighted the recent introduction of bitcoin spot Exchange-Traded Funds (ETFs) as a pivotal development, enabling institutional capital to enter the bitcoin ecosystem seamlessly. This, according to Saylor, is accelerating the digital transformation of capital, with substantial funds transitioning daily from traditional to digital assets.

Bitcoin: A superior asset class

Saylor articulates a bold vision for Bitcoin’s place in the global economy, positioning it as a competitor to traditional asset classes like gold, real estate, and even the S&P index. With a current market capitalization of just over a trillion dollars, bitcoin still trails these assets by a significant margin. However, Saylor argues that bitcoin’s technical superiority makes it a more attractive option for investors, predicting a continuous inflow of capital from traditional asset classes into bitcoin.

The rationale behind MicroStrategy’s unwavering commitment to Bitcoin extends beyond its current profitability. Saylor also envisions Bitcoin as a fundamentally superior asset with a unique combination of scarcity, portability, durability, and divisibility. This, he believes, positions Bitcoin not just as an investment but as a paradigm shift in the way we understand and interact with value.

A rebranded future focused on Bitcoin

MicroStrategy’s fourth-quarter earnings report included an announcement that may have taken some by surprise: the company is rebranding itself as a “bitcoin development company.” This rebranding reflects a doubling down on its commitment to Bitcoin and underscores its belief in the cryptocurrency’s future. For Saylor and MicroStrategy, bitcoin is more than just an asset on their balance sheet; it’s a strategic bet on a digital-first financial system.

 Michael Saylor’s latest remarks to Bloomberg TV underscore a deep-seated belief in Bitcoin’s value and potential. Despite the inherent risks associated with cryptocurrency investments, Saylor’s strategy for MicroStrategy is clear: hold onto Bitcoin, anticipate its growth, and contribute to its development as a fundamental asset class for the future. 

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